Country Notebook of the Islamic Republic of Iran

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Country Notebook of the Islamic Republic Of Iran The Country Notebook—a Guide for Developing Marketing Plan The Country Notebook Outline (Click here for more information about the Country Notebook.) ã I. Cultural Analysis ã II. Economic Analysis ã III. Market Audit and Competitive Market Analysis ã IV. Preliminary Marketing Plan I. Cultural Analysis Guideline I. Introduction Iranian culture have a long, creative and glorious history, unlike many other middle east countries Iran managed to rema
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  1 Country Notebook of the Islamic Republic Of Iran The Country Notebook — a Guide for Developing Marketing Plan The Country Notebook Outline (Click  here for more information about the Country Notebook.) ã I. Cultural Analysis ã II. Economic Analysis ã III. Market Audit and Competitive Market Analysis ã IV. Preliminary Marketing Plan I. Cultural Analysis Guideline I. IntroductionIranian culture have a long, creative and glorious history, unlike many other middle eastcountries Iran managed to remain independent throughout much of its history, today Iran has apopulation about 7o million persons and since 1979 Iran is an Islamic republic II. Brief discussion of the country‘s relevant history  The history of Iran is long and complex its shape is determined by the rise and fall of successive dynasties-with intervals of chaos and confusion.In 1954 Iran allowed an international consortium of British, American,frensh ,and Dutch oilcompanies to operate its oil facilities ,with profits shared equally between Iran and theconsortium ,Iran established closer relations with the west joining the Baghdad pact andreceiving large amounts of military and economic aid from the untitled states until the late 1960sStarting 1960 and continuing into the 1970s the Iranian government at the shah initiativeundertook a broad program designed to improve economic and social conditions land reformwas a major priority.In 1973 short of the end 1954 agreement with the international oil producing consortium theshah established the full control over all aspects Iran's oil industry and it used this situation tobecame a leader in the rising of oil prices in disregard of the tartan agreement in 1971In 1979 the nation under the leadership of ayatollah Khomeini they made revolution and thecurrent republic of Iran was founded  2III. Geographical setting Iran a middle eastern country, its west Asia and south of Caspian sea and north of thePersian gulf is three times the size of Arizona ,it shares borders withIraq,turkey,Azerbaijan,Turkmenistan,Armenia,Afghanistan and PakistanThe Elburz Mountains in the north rise to 18603ft at mount from northwest to southeast thecountry is crossed by desert 800 mi (1287 km)   A. Location Middle east ,bordering the gulf of Oman ,the Persian gulf, and the Caspian sea, between Iraq and Pakistan ,its country neighbors‘ Afghanistan and Pakistan in the east and turkey to thewest B. Climate  Iran has a hot climate characterized by long hot dry summers and short cool winters C. Topography Most of the land area consists of a plateau 1200 m(4000 ft) above sea level and strewnwith mountains. Iran is geologically unstable with occasional severe earthquakes about 140000people were killed in Iranian earthquakes during the twentieth century IV. Social institutions Iran is a theocratic republic as such the situation of woman is very much affected byIslam and sharia law the constitution supports equal rights to large degree but its enforcement isgenerally poor and its provision is still poorWoman rights activates in Iran is continue to face obstacles in their attempts to improve theconditions for women but recent studies notes that woman human rights in Iran have advancedespecially in regard to family ,religion and communityA. FamilyIranian woman still face many challenges within the family context, the average age of marriage appears to be increasing for both men and woman but the incidence of early marriageis still high the legal age of marriage is 13 years and fathers have the right to apply forpermission to marry their daughters as early as the age of nine 18% of girls in Iran between 15and 19 years of age were married, divorced or widowed the parental authority rests with fathersreflecting the sharia principle that fathers are the natural guardians of their children  3 1. The nuclear family This is the dominant model in Iran father ,mother ,brother and sister and they are closelybond to each other, families tend to be small, the family in Iran is the basis for social cultural,the concept of family is more private than in many other cultures ,females relatives must beprotected from out outside influences and are taken care of all times ,it is inappropriate to ask about Iranian wife or other female relatives 2. The extended family Is quite close 3. Dynamics of the family Loyalty to the family comes before other social relationship, even business a. Parental roles Is very important as parents is being involved in making major decisions for their childlike whom they should marry and what profession they should have, parents spends a lot of timewith their children and if they can afford to support their children all the way until they havefinished all their education and beyond, family traditionally comes before the individual b. Marriage and courtship It's a lot more prevalent for males to marry non  –  Muslim foreigners than for males dueto the fact that Muslim woman are legally barred from marrying non Muslim unless if theyconvert into islam, iraninan family and inheritance lows favor males, these issues might createserious problems at times of divorce custody rights and death, if marriage are registered withthe Islamic authorities the Iranian legislation will be applied to such marriage both in Iran andoutside the country 4.   Female/male roles (changing or static?) Static  4 B. Education 1. The role of education in societya. Primary education (quality, levels of development, etc.) Its mandatory under the Iranian institution its starting from 5 years old student takeexam at the end of each year on which their promotion grade is based at the end of grade 5students take a notion wide examination those who pass the exam are qualified to proceed to thenext cycle, there is a middle guidance cycle cover grades from 6 to 8 for children from 11 to 13years old this cycle is providing children with general education in the phases the childreninterest and abilities are recognized then they applied for exam to proceed for the next cycle  b. Secondary education (quality, levels of development, etc.) Due to increasing number of applicants admission to post secondary institutions isthrough a nationwide entrance examination and only the most talented students can enteruniversities ,this is a four year stage which covers grade 9 to grade 12 from age 14 to 17secondary education is divvied in to two main branches academic/general and technical/vocational c. Higher education (quality, levels of development, etc.) 50000 Iranian students currently is studying abroad in general education in(primary,secondary,and post secondary levels )is free of charge through private schools anduniversities authorized by law are allowed to charge tuition fees ,there is two main ministries isresponsible for ministry of cultural and higher education and ministry of health and medicaleducation . Some points worth to mention English as a second language is introduced from grade7, Iran also it runs number of schools outside Iran Persian gulf countries and some in Europeancountries 2. Literacy rates Male 90.5%Female 87%Total adult literacy rate 89.1%C. Political system 
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