44305728-A-Minnor-Project.doc

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A MINOR PROJECT ON CONSUMER ATTITUDE TOWARDS PANTALOON FRESH FASHION SUBMITTED TO NATIONAL INSTITUTE OF FASHION TECHNOLOGY BY ANKITA JAIN (GEMM) 1 MEASURE THE EXTEND TO WHICH CUSTOMERS FIND DISCOUNT AND OTHER AT PANTALOON MORE EXCITING AND ATTRACTIVE THAN THOSE PROVIDED BY OTHER RETAIL OUTLET. 2 ACKNOWLEDGEMENT I would like to extend my heartfelt gratitude to all those who have contributed towards the successful completion of my minor pr
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  A MINOR PROJECTON CONSUMER ATTITUDETOWARDSPANTALOON FRESH FASHION SUBMITTED TO NATIONAL INSTITUTE OF FASHION TECHNOLOGY BYANKITA JAIN (GEMM) 1  MEASURE THE EXTEND TO WHICH CUSTOMERS FINDDISCOUNT AND OTHER AT PANTALOON MORE EXCITINGAND ATTRACTIVE THAN THOSE PROVIDED BY OTHER RETAIL OUTLET. 2  ACKNOWLEDGEMENT I wou!  #$ %o $&%$'!  *$+,%-$% ,+% %u!$ %o + %*o/$ w*o *+0$ 1o'%, 2u%$!%ow+,!/ %*$ /u11$//-u 1o3$% o' o-   'o, 3,o4$1%. Fo,$o/% +o' %*$ / M //. J+, % M /*,+ -o, *$, *$3-u +'! $'$,ou/ $&%$'!$! /u33o,% +'! 2/3+, ' *$, 0+u+2$ % $ %o u !$ +'! /u$/% u/ %ow+,!/ 1o3$% o' o- %* / 3,o4$1%.I !o ow$ + !$$3 /$'/$ o- ,+% %u!$ %o + %*$ $2$,/ +'! 1u/%o$,/ o- P+'%+oo' F,$/* F+/* o' (A*$!+2+!) +'! + %*o/$ w*o /%oo! w %* $ +'! -o, %*$ , 1o'% 'uou/ /u33o,% +'! 1o5o3$,+% o' !u, ' %*$ 3,o4$1%. T*$ %oo *+0$1o'%, 2u%$! ' 'o $+' +ou'% %ow+,!/ %*$ /u11$// o-  $'!$+0o,/. I +/o%*+'#/ + %*$ -+1u% o-  F+/* o' M+'+$$'% D$3+,%$'% -o,  0 ' $%*$ #'ow$!$ -o, !o ' %*$ 3,o4$1%. 3  PREFACE R$%+  ' / o ' %*,ou* + %,+'/ % o' 3*+/$ ' I'! +. T*$ ,$%+  %,+!$ /$1%o, 1o3, /$/ o- $/%+2 /*$'%/ $'+$! ' ,$%+  ' $,1*+'! /$6 $'$,+w %*ou% %,+'/-o,+% o'6 +'! ,$'!$, ' /$,0 1$/ '1 !$'%+ %o %*$ /+$ o- $,1*+'! /$,. R$%+  ' 3,o1$// / %*$ - '+ /%$3 ' %*$ ! /%, 2u% o' o- $,1*+'! /$. T*$ 1o,'$, ,o1$, /%o,$6 w* 1* w+/ %*$ o' %*$ 1*o 1$ +0+ +2$%o %*$ 1o'/u$,6 /  0 ' %*$ '%$,'+% o'+ -o,+%/ o- ,$%+  '. T*$,$ *+! + 2oo ' ,$%+  %,+!$ ' I'! + ow ' %o + ,+!u+ '1,$+/$ ' %*$ ! /3o/+2$ '1o$/ o- %*$  !!$ 1+// *ou/$*o!/. Mo,$ +'! o,$ 3+$,/ w$,$ 1o ' '%o ,$%+  2u/ '$// %o '%,o!u1$ '$w -o,+%  #$ +/6 /u3$,+,#$%6 ! /1ou'%/%o,$6 !$3+,%$'% /%o,$/ +'! %,+! % o'+ oo#/ o- 2oo#/%o,$/6 1*$ /% /*o3/ +'!-u,' /* ' /%o,$/.T*$ %,+! % o'+ -oo! +'! ,o1$, /$$'% *+/ /$$' %*$ $$,$'1$ o- /u3$,+,#$%7 ,o1$, 1*+ '/ ( Foo! Wo,!6 A3'+ B+8++,6 V /*+ M$+ M+,%6P+'%+oo'6 S3$'1$,9/)6 1o'0$' $'1$ /%o,$/ (HP S3$$! +,%) +'! -+/%5-oo! 1*+ '/(M1Do'+!/6 P 88+ Hu% $%1).P+'%+oo' R$%+ (I'! +) L  %$!6 / + +,$ I'! +' ,$%+ $,6 w* 1* / 3+,% o- %*$Fu%u,$ G,ou36 +'! o3$,+%$/ u% 3$ ,$%+  -o,+%/ ' 2o%* %*$ 0+u$ +'! -$/%$ /$$'% o- %*$ I'! +' 1o'/u$, +,#$%. H$+!:u+,%$,$! ' Mu2+ %*$1o3+' *+/ o0$, ;6<<< /%o,$/ +1,o// =; 1 % $/ ' I'! + +'! $3o/ o0$, ><6<<< 3$o3$6 +'! +/ o- ?<;<6 % w+/ %*$ 1ou'%,9/ +,$/%  /%$! ,$%+ $, 2+,#$% 1+3 %+ 8+% o' +'! ,$0$'u$.   4
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