Conjoint Choice Introduction

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CBC based Study Introduction
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  Choice-Based Conjoint WorkshopOctober, 2010 With information provided by Sawtooth Software  Outline ã Introduction to Conjoint Analysis ã Formulating Experiments ã Conjoint Methods -types ã Use CBC software ã Introduction to CBC analysis  ã Introduction to Conjoint Analysis  – Identify Your Goal  – Design your experiment  – 5 stages  – Interpreting part-worths and importance  – A brief introduction to market simulations  Different Perspectives, Different Goals ã Public wants all of the most desirable features of environmental assets at lowest possible cost ã Providers want to maximize welfare by: 1) minimizing costs of providing features 2) providing products/services that offer greater overall value than other alternatives
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