Decadent Business Plan_v4

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Decadent Business Plan_v4
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    Decadent - A Coffee and Dessert Bar Business Plan  Decadent  –  A Coffee and Dessert Bar | Business Plan Page 2   Confidentiality Agreement The undersigned reader of Decadent  –  A Coffee and Dessert Bar ’s   (“ Decadent ” or the “Company”)  Business Plan hereby acknowledges that the information provided is completely confidential and therefore the reader agrees not to disclose anything found in the business plan without the express written consent of Decadent. It is also acknowledged by the reader that the information to be furnished in this business plan is in all aspects confidential in nature, other than information that is in the public domain through other means and that any disclosure or use of the same by the reader may cause serious harm and or damage to Decadent. Upon request this business plan document will be immediately returned to Decadent. This is a business plan. It does not imply an offer of any securities. Applicable Law This contract shall be governed by the laws in the state of Texas.  __________________________________________________ Signature  __________________________________________________ Printed Name  Decadent  –  A Coffee and Dessert Bar | Business Plan Page 3   Overview With a curated selection of high-end desserts and coffee spanning multiple consumer tastes and preferences, Decadent will be a truly unique fast-casual location offering tailored coffee and hot beverages as well as freshly made desserts. Located in the newly developed Waterview Town Center, Decadent will be one of the first franchise locations of a well-established parent company (owner of Smallcakes) with a differentiated product offering that will quickly become one of the most sought-after group outing and food locations in the area. At an affordable price point and with multiple offerings, customers can have a unique experience every time they visit Decadent. With the recent rise in high-end desserts and artisanal and indulgent coffees, Decadent is well-positioned to achieve sizable growth in a market with limited competition and underserved consumers.    Decadent  –  A Coffee and Dessert Bar | Business Plan Page 4   Table of Contents Executive Summary ............................................................................................................... 5   Product Summary................................................................................................................................. 5   Market Summary ................................................................................................................................. 5   Three Year Objectives ........................................................................................................................... 6   Keys to Success .................................................................................................................................... 6   Financing Summary .............................................................................................................................. 6   Decadent  –  Custom Candle Making Experience ...................................................................... 7   Industry Overview ............................................................................................................... 11   Market Needs .................................................................................................................................... 17   Strategy & Implementation Summary .................................................................................. 18   Management Team ............................................................................................................................ 18   SWOT Analysis ................................................................................................................................... 19   Competitive Comparison ..................................................................................................... 20   Marketing Plan .................................................................................................................... 22   Financial Forecasts .............................................................................................................. 23   Use of Funds ...................................................................................................................................... 23   Financial Highlights ............................................................................................................................ 23   Financial Indicators ............................................................................................................................ 24   Projected Profit and Loss .................................................................................................................... 25   Revenue Forecast ............................................................................................................................... 26   Projected Cash Flow ........................................................................................................................... 27   Projected Balance Sheet ..................................................................................................................... 28   Sensitivity Analysis ............................................................................................................................. 28   Break-Even Analysis ........................................................................................................................... 29   Appendix ............................................................................................................................. 30  
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