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Wayside Industries Overview ã Wayside Industries was established in 1983 and was located in Saint John, New Brunswick. They produced non-corrugate boxes for fisheries industries. ã Bob Snodgrass was the owner and the president of the company. Guy Richard was the plant manager and the vice president of the company. He was also the 20% owner of the company and Bob Snodgrass owned 80% of the ownership. Guy Richard was the main strength of the company. ã Wayside is a very successful company within
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  Wayside Industries  Overview ã Wayside Industries was established in 1983 and was located in SaintJohn, New Brunswick. They produced non-corrugate boxes forfisheries industries. ã Bob Snodgrass was the owner and the president of the company.   GuyRichard was the plant manager and the vice president of thecompany. He was also the 20% owner of the company and BobSnodgrass owned 80% of the ownership. Guy Richard was the mainstrength of the company.   ã Wayside is a very successful company within the institutional marketsegment, with an account base that was primarily composed of fishprocessing plants. There was $15 million Atlantic Canadian market fornon-corrugated cardboard packaging. Segments were: fish business,near markets and consumer markets   Contd.... ã Difficulties: 1.  A seasonal business: Wayside’s peak demand period runs only for  few months. The workforce was different in different season.2. Dependence on the small independent processor increased the riskto receivables ã At present : Business was in decline and Wayside required strategicinvestment to run their operation. The modernization of the equipmentscould be one solution. Bob Snodgrass understood that themodernization and new facilities were difficult for the company in future. ãBob Snodgrass didn’t know what the right strategy was for the future to survive the operation. But the future of the company was dependentover his decision.    PROBLEMS
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